Blaze delivers new Unity brand & website

Following a competitive pitch process we appointed Manchester-based property specialists, Blaze Marketing as the retained design and branding agency for Unity.

Unity is one of the largest regeneration and infrastructure projects of its kind in the UK and will deliver a mixed-use development of regional importance. Given the scale of the scheme we required a dedicated brand identity, a new website and full marketing collateral for the development.

The brief was to promote the awareness of Unity, attracting commercial occupiers and house builders, plus raising the profile to stakeholders and local communities. The new website breaks down each element of the scheme to clearly identify the opportunities.

Andrew Johnson at Hargreaves Land, joint venture partner commented: “Blaze Marketing stood out as an experienced and qualified team that clearly understood the brief and demonstrated creativity and enthusiasm. We are excited to have them on board to help us promote such a fantastic project.  The website was delivered and launched last week, along with the new branding, all of which justified our decision.”

Daniel Bourmad, co-founding director at Blaze Marketing, commented: “This is an extremely exciting brief. We have a strong track record in creating and implementing strategic property campaigns and look forward to delivering a highly successful campaign for the development partners.”

Unity is an ambitious project which aims to deliver 7,000 new jobs to the region through a wide range of employment opportunities and create a new community for South Yorkshire. The new link road ‘Unity Gate’ will provide a new 2.9 kilometre (1.8 mile) route from junction 5 of the M18 motorway.